“It’s kind of amazing how many words sound like ‘Satan’ when you play them backwards,” says Ballard admiringly.

“You said that admiringly,” says Cote.

“Well, it’s a good hack!” says Ballard. “There aren’t enough rock bands out there that are actually into, y’know, the devil and backmasking and stuff, so clearly it went back and messed with the origins of modern English until it got something that would yield lots of good subliminal material.”

“That makes a disturbing amount of sense,” Cote admits.

“Shit yes,” says Ballard. “How else do you think we ended up with two hundred meanings for ‘do?'”