“At Hallmark, the approach to creating emotional, relational communication for anonymous others is captured by the phrase ‘universal specificity,’ which suggests that people’s emotions are essentially universal, and that the industry can meet the nation’s social expression needs by customizing these core insights.”
— Emily West
There is, of course, nothing evil about the greeting card industry, but I have never felt comfortable with store-bought messages and decided to give them up early in life. After many years of making original birthday cards, I intensively produced over a thousand small, hand-crafted designs between 1999 and 2003. These visual investigations also served as personal greetings to people I knew. They provided the foundation for my entire approach to creating collage miniatures.
That Red Dress
collage miniature by J A Dixon
collection of B Palmer
Astermandarquoise
collage miniature by J A Dixon
collection of R Crabtree
Sweetly Terie
collage miniature by J A Dixon
collection of T Strock
Nested Pair
collage miniature by J A Dixon
collection of J Hellyer