When I was a kid I had asthma. Growing up largely fixed that, but I still got attacks when I went running in cold weather; since running is the only exercise I enjoy or have ever been good at, I got into the habit of slacking off as the weather got colder. In late fall, for many years, I’d slip into a comfortable lethargy, stop caring about what I ate or how much I moved, and gain a bunch of weight that I’d then try to work off in the spring.

After I started recognizing this pattern I wanted to change it. Because the only motivation I understand is self-mockery on the Internet, last September I made a new Twitter account, WinterBrendan. I’d post as him when I caught myself in moments of sloth, gluttony and self-loathing. He hasn’t actually written that much, which is a good thing! It kind of worked, and I ate a lot better and worked out more (aided by the fact that I figured out how to run without asthma, which deserves its own post).

But WinterBrendan was only the beginning.

Within two weeks of his appearance, SOMEONE WHO SHALL NOT BE NAMED created SpringBrendan, which is the worst thing that has ever happened. SpringBrendan is a machine gun of incredibly lewd jokes, which, well, fine, except all those jokes have my face on them and people instinctively believe I am writing them. The worst part is that he’s fucking hilarious. The only thing worse than people scolding you for coming up with horrible things is people praising you for coming up with horrible things when you did not, and indeed could not.

There are apparently people who still don’t believe I don’t write SpringBrendan. Look! Here! I AM NOT SPRINGBRENDAN. YOU CAN TELL BECAUSE HE IS FUNNY, AND LIKES HIMSELF.

Unfortunately everyone else likes him too. Around the time this was going on, I realized I was coming up on my ten thousandth tweet. Because my friends (and their friends, and total strangers) seemed to enjoy seeing my face plastered on any old garbage, I took a grumpy few hours and wrote my first Twitter client, RealBrendan. It was pretty simple: a text box that hooked up to my actual account and posted whatever you typed. My 9,999th tweet was a link to it, and my 10,000th was “Go.” Then I went to lunch with a friend.

When I got back I was in Twitter jail.

As soon as people realized it was legit, they had unleashed a hideous torrent of raw, anonymous Internet. I once thought of my followers as a carefully curated selection of clever, thoughtful people with taste; now I know better. RealBrendan only went silent when it hit the ceiling for allowable-tweets-per-hour, which turns out to be 128. I got a lot of texts along the lines of “are you okay???” and “WHAT ARE DOING, TURN OFF,” and one person even figured out how to send DMs as me. Exciting! (If you authorize the Exquisite Tweets app, you can read a complete archive of the horror.)

I revoked the app and was allowed back on Twitter the following morning. I did feel a certain sick fascination with what had happened the day before, so I tinkered with the machinery so that it would maintain a queue and post at a more reasonable rate, then hooked it up to its own new account. Once people figured out there was no more immediate gratification, the torrent dropped to a trickle, but now there’s this kind of anonymous group-fiction thing going and it’s kind of fun.

Because ideas are unkillable, there are other accounts as well, and once again I DO NOT CONTROL ANY OF THEM. Summer called them Brendan-shards, which prompted me to start thinking of them as my Horcruxes, because it would be awfully hard to track them all down and also each one represents a horrific murder. They are GrampaBrendan, JoelBrendan and BrendansMcdald, and I strongly encourage you not to follow any them. Or the other ones. Or the actual BrendanAdkins, really.

Please RT.